Amy Matsushima — Founder & Operator

[01] About

I build at the intersection of vision and execution, turning bold ideas into category-defining products and the communities that make them inevitable.

— Amy Matsushima

Meet Amy
Matsushima

Currently

Founder & CEO at FRECKLD Building the first renter-friendly water-softening showerhead. $300K pre-seed raised, 2,500+ waitlist pre-launch.

Previously

Founder of MetaTora · Women of Crypto Scaled a global community to 150K+ members. $4.8M flagship launch and 7-figure ecosystem revenue.

Recognized in

Forbes · VICE · TechRound UK Featured as a female founder in tech and named among the 36 most influential women in crypto.

Based in

Los Angeles, CA · Tokyo born, LA raised Completed my degree in Entrepreneurship at Loyola Marymount University.

Product Strategy GTM Brand & Positioning Growth Marketing Customer Acquisition 0→1 Fundraising Community Unit Economics

150K+

Women of Crypto
community members

$4.8M

Flagship launch
revenue

$1M+

In royalty
revenue

$300K

Pre-seed raised
for FRECKLD

2,500+

Qualified waitlist
pre-launch

[02] Experience

Companies I've built.

Founder · Operator · Advisor

FRECKLD Beauty

Founder & CEO · Consumer Health

$300K Pre-seed raised

2,500+ Qualified waitlist

5 Expert advisors

85% of U.S. homes have hard water, which quietly drives eczema, dryness, and hair damage. Yet true softening has only ever been available to homeowners. FRECKLD is the first renter-friendly water-softening showerhead, turning a daily shower into measurably healthier skin and hair.

Product Strategy Fundraising Brand & Positioning 0→1

Visit freckldbeauty.com ↗

DatesOct 2025 — Present

LocationLos Angeles, CA

StagePre-seed · Pre-launch

MetaTora

Founder & CEO · Consumer Brand & Digital Venture Studio

$4.8M Women of Crypto launch

150K+ Global community

$100K Donated to women in tech

Founded MetaTora, a consumer brand and digital venture studio that built and scaled 7-figure revenue products and communities, including Women of Crypto, a 150K+ global community, a $4.8M flagship launch, and $1M+ in total royalty revenue. Led product development, branding, marketing, and growth execution across the portfolio. Advised Web3 companies on growth strategy to generate 6-figure revenue, and donated $100K to Women Who Code and Crypto Chicks.

Venture Studio Product Development Community Building Growth Strategy Branding

DatesJan 2022 — Jan 2025 · 3 yrs

LocationLos Angeles · Global

Revenue7-figure total

Independent Consulting

Growth & Digital Marketing Consultant

0→1 Brand launches

+220% Customer engagement

GTM Strategy & brand

Helped consumer and digital brands establish their online presence and customer acquisition infrastructure. Built and launched brand websites and digital storefronts, developed social media and content strategy from zero to active audiences, and supported brand positioning, creative direction, and early-stage growth.

Go-to-Market Strategy Brand Development Digital Storefronts Content Strategy Creative Direction

DatesMay 2019 — Mar 2020

LocationLos Angeles · Hybrid

ClientsConsumer & digital brands

Education

Loyola Marymount University

Bachelor of Business Administration

Concentration in Entrepreneurship · Los Angeles, CA

Completed Class of 2026 Tokyo born · LA raised

AMY

Meet Amy
Matsushima

Companies I've built.

FRECKLD Beauty

MetaTora

Independent Consulting

A collection of work.

Tech leaders talk equity & diversity in technology

The women changing the future of the internet

Women of Crypto sells out entire NFT collection

36 Women revolutionising crypto

Women shaping the future of crypto

Bachelor of Business Administration

The companies we build today
are the ceilings we break tomorrow.

Meet AmyMatsushima

Companies I've built.

FRECKLD Beauty

MetaTora

Independent Consulting

A collection of work.

Tech leaders talk equity & diversity in technology

The women changing the future of the internet

Women of Crypto sells out entire NFT collection

36 Women revolutionising crypto

Women shaping the future of crypto

Bachelor of Business Administration

The companies we build today are the ceilings we break tomorrow.

Meet Amy
Matsushima

The companies we build today
are the ceilings we break tomorrow.